30th October | Alex Konewko

Unleashing Generative AI: Transforming Phishing Attacks

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30th October | Alex Konewko

Unleashing Generative AI: Transforming Phishing Attacks

Generative artificial intelligence (Gen-AI) is revolutionising the landscape of phishing attacks, enabling cybercriminals to craft highly personalised and convincing phishing messages.

By leveraging AI algorithms, attackers can analyse vast amounts of data from social media, corporate websites, and other public sources to mimic legitimate communication styles and content.

Unlike traditional phishing attacks, which rely on generic templates, AI-powered phishing attacks generate context-specific messages tailored to individuals or specific departments within an organisation. This personalisation makes it increasingly difficult for recipients to distinguish between genuine and fraudulent communications, thereby raising the success rates of these attacks.

The Evolution of Phishing and AI

As generative AI becomes more widely used by threat actors, traditional phishing indicators, such as poor grammar and generic greetings, will no longer be reliable indicators of a fraudulent message. AI enables cybercriminals to produce well-crafted, personalised messages that closely resemble legitimate communications from trusted sources.

Moreover, the integration of AI into phishing schemes has significantly increased the scalability of these attacks. Cybercriminals can now automate the creation of convincing messages on a large scale, targeting numerous potential victims with minimal effort.

This shift necessitates a re-evaluation of anti-phishing strategies. Organisations must adopt advanced detection tools that go beyond surface-level indicators to analyse deeper aspects of communication, including context, sender patterns, and large language models.

Some notable statistics about phishing attacks:
  • 1.2% of all emails sent are malicious, amounting to 3.4 billion phishing emails each day.
  • Financial industries face a nearly 400% increase in attacks.
  • Email attackers pretend to be one of the top 20 global brands, with Microsoft being the most impersonated one at 43%.
  • Phishing attacks account for 16% of data breaches, making them the second most common cause. 

 

How to Protect Yourself

Given the advanced nature of AI-powered phishing, traditional methods like checking for grammar or spelling mistakes are no longer enough to identify scams.

Nevertheless, there are still some common indicators that a message may be fraudulent, and include:

  • Email addresses or links that are slightly off (e.g., “amazan dot com”)
  • Urgent or emotional language
  • Suspicious-looking shortened URLs or attachments
  • Requests for money or personal/financial information
  • Requests for login credentials
  • Unfamiliar senders
  • Unusual tone or language from familiar senders

 

How ARQ Group Can Help

ARQ Group can provide professional risk advisory services to ensure your data protection, cybersecurity, and anti-phishing strategies are robust and current. Our team can assist your organization in developing IT industry-specific policies and procedures, conducting anti-phishing and data protection awareness training programs, and reviewing your overall IT risk management posture.

For queries and assistance, please contact Alex Konewko – Director Risk Advisory, at ARQ Group. Alex and our team of professionals are here to help you navigate the complexities of modern phishing threats and enhance your organisation’s cybersecurity posture.

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