Turning an understanding of consumer behaviour into business decisions requires insights to be shared in a timely and practical way. ARQ has a deep understanding of quantitative and qualitative research methods, together with commercial and market knowledge, to effectively translate research to drive impact.
Every company, market, challenge and opportunity are unique. ARQ’s approach to research is always tailored to our client’s specific needs. The key to understanding how a given market works is establishing how customers in that market behave and the nature of demand. Through our methodology, we can describe and anticipate how customers and competitors can respond to changes in price, quality and other determining factors.
How we do it
At ARQ we understand environments, markets and customers. We provide market research to both the private and public sector. Services include:
- Market intelligence reports and trend analysis
- Customer perception and segmentation
- Experienced management research
- Qualitative and quantitative research